Nike will be releasing yet another clean rendition of their Air Max 97 silhouette as part of their women’s lineup for the spring season. While this Air Max 97 isn’t exactly all-white, this colorway does come covered in white throughout the majority of the shoe. The majority of the upper’s real estate is taken up by airy white and eggshell tones, while black accents appear on the tongue, throat, and heel tab. Although the top half is certainly clean, the shoe’s main design feature appears on the lower part of its midfoot, where the 97’s signature half-circle is dressed in a shimmering silver vinyl material that houses a three-dimensional black plastic Swoosh.
Look for this Air Max 97 to hit retailers in the coming weeks for a price tag of $160.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.