After a sensory overload of the new and diverse, Nike brings it back to the basics with the Air Max 1, giving it a standard color blocking akin to the best of the OG. It starts off with a White mesh base paired up with even more White on the side panel and heel overlays. The shoe is then given some color (and its nickname) by utilizing a Sandy Suede motif all around the suede mudguard, leather Swoosh and rubber outsole.
Get a closer look below, and look for the shoe to release on Nike.com and select retailers very soon.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
