Nike Sportswear will soon release a new color option of the Air Max 270 React which will come highlighted in ‘Hyper Jade’. Dressed in a summer-friendly Hyper Jade and Frosted Spruce color scheme. This new shoe features a translucent TPE upper highlighted with Aqua tones on the overlays. A React midsole atop a translucent outsole completes the design.
Look for this Air Max 270 React to make its way to retailers on July 18th for $150.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.