Nike recently unveiled their newest cushioning technology-Joyride, and the latest model to join the mix is the women’s Joyride NSW Optik. Rather than the multi-paneled construction seen on other models, the Joyride NSW Optik uses a laceless design which combines a molded skin upper with premium details like leather around the heel and collar. And instead of the four Joyride zones found on the runner, this variation uses only two; one at the midfoot and another extra-volume segment at the heel for added height. The Joyride NSW Optik also includes a multicolor hang tag reminiscent of bomber jackets.
Grab a look at the women’s model right below and find it heading out to Nike.com on August 15th.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
