Release Date: Nike Air More Uptempo Denim

The Nike Air More Uptempo likes to pop up in new or OG colorways every here and there with its latest offering taking the casual/lifesyle route. Dressed in a White, Obsidian, and Total Orange color scheme. Dark, raw finishes line the exterior of its “AIR” overlays, with much brighter weft poking through its slightly open weaves. Lined by a backing of white, the segments segue quite easily into the much brighter baby blues of the material’s washed variation; seeing wider use across almost all of its profile and tongue, it’s no match to the color of the bleached swatch that accents the top line as well as the toe cap.
Look for the Nike Air More Uptempo “Denim” to release on August 10th at select retailers and Nike.com. The retail price tag is set at $160 USD.

Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.