New Swoosh Branding Lands On This Women’s Nike Epic Phantom React Flyknit

The Nike Epic Phantom React made its debut during the spring season, and now Nike has added some minor new details to their new running shoe. Dressed in a White, Black and Laser Fuchsia color combination. Highlighted with White Flyknit across the upper while Yellow lands on the heel clip. Highlighting the shoe is its new bold Swoosh placement on the upper ankle done in Black. A White React cushioned sole completes the design.
Look for this pair to debut on August 1st at select retailers and Nike.com for $160.

Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.