Inspired by the tallest mountain in Japan, the next installment of the Nike Air Max 95 pays homage to Japan’s tallest mountain. A color combo of white, black, and grey is used, while “JUST” is printed in bold block letters on the lateral quarter and “DO IT” adorns the medial quarter in similar fashion. Subtle touches like a mountain graphic on the tongue and nods to Japan on the outsole complete the sneaker.
Look for the Nike Air Max 95 Premium “Mt. Fuji” to release on February 26th exclusively in Japan at select retailers such as atmos.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.