Nike expands their Air Max 2017 lineup with an all-new women’s “Hot Punch” colorway for the summer months. Boasting a gradient colored flyknit upper that bears red on the heel/ankle area and fades to white on the toe box, the runner is further accentuated with black Swooshes and branding on the heel. Finally, white piping above the midsole and a clear bright red full-length Air Max tooling rounds out the bold style.
Get a closer look and you can find this Air Max 2017 available at select retailers such as Feature. The retail price tag is set at $190 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.