Vans is a homegrown California brand, and it’s safe to say that almost every Californian has a pair of Vans in their shoe closet. On the eve of the official launch of ComfyCush, the Proper, a well known Californian store, was invited to collaborate with the Vans Vault to promote it with a new collaboration. The Proper’s starting point was a perfectly simple one: to bring the passion and joy of their generation’s Vans clearance sale to a younger generation that had no opportunity to experience it.
ComfyCush is Vans’ new composite sole to replace the UltraCush Lite ultra lightweight technology, coming out this year. It’s a further upgrade: combine the ComfyCush foamed midsole with Vans’ vaunted waffle outsole for a light, comfortable, supple foot that’s more supportive and breathable to the arch.
And also invited Blends and Bodega, more willing to the Proper reduction Vans brand in a simple style at the beginning of the founding of restoring ancient ways, thus to heavy canvas and suede material shaping Era ComfyCush LX, Slip On ComfyCush LX and ComfyCush Sk8 – Hi LX type three pairs of shoes.
Selection of all the colors are derived from the brand of the early popular color, pure color, two-color, three color, the Proper multicolor, symmetric and asymmetric even mix all sorts of methods such as the combination, in the design of best may avoid repetition, committed to let every pair of shoes is unique to create, to the original concept of relief to launch a large number of shoes for people to choose, in order to sell when build a “big clearance promotion” feeling. That’s the Proper: you will find your favourite pair in it.
