The Air Max 270 is one of Nike’s best-selling models on the market, specially for women that enjoy lacing the up during their gym sessions. This upcoming release comes dressed in a Sail, Pumice, Space Purple and White color combination. It is then hit with subtle hits of Pumice on the branding, heel, and heel counter for a nice contrast. Other details includes White on part of the midsole while Space Purple covers the heel and Air Max unit.
If you’re interested in grabbing a pair for yourself, they’ll be sure to hit select retailers and nike.com very soon. The retail price tag is set at $150 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.