Nike continues to pay homage to its retro roots with new color options of their popular Air Max 98 silhouette. Looking closer this new shoe features leather and synthetic throughout along with textile. White lands on the upper while Black takes over the mudguard. Both Crimson and Yellow accents are spread throughout which lands on the branding, eyelets and placed within the Air Max unit.
No word yet on when exactly the Nike Air Max 98 Crimson Yellow will be dropping, but look for Nike to release these in the coming weeks at select retailers and Nike.com for $160.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
