Laika, the film production company run by Travis Knight, Nike Chairman Phil Knight’s son, is set to release its fifth picture, Missing Link, this April. Inspired by the new comedy adventure, Missing Link, from LAIKA, comes the latest addition to the Air Max family, the Air Max Susan. The shoe’s name is drawn from the beginning of the film, in which Mr. Link introduces himself as “Susan” in a ham-handed attempt to hide his true identity from Frost, who’s the world’s greatest monster chaser. Speaking about the collaboration, Tinker Hatfield explained that “the Air Max 1 has always been a really uplifting, happy design.
Nike has a long-time partnership with the LAIKA studio, and while many shoes have been produced in tandem over the years, the Missing Link Air Max Susan is the first to release commercially.
The Missing Link x Nike Air Max Susan is set to release on April 9, with the Missing Link movie slated to hit theaters just three days later.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
