Nike will be releasing plenty of color options of the Air Max 270 React to select from throughout the remainder of the year for this summer. As the Swoosh points out, the design takes cues from radiating colors and textures found in various art movements over the last century. A White midsole, Black Air Max 270 heel unit atop a Black rubber outsole completes the design.
Get a closer look, and look for the Nike WMNS Air Max 270 React “Optical” at select Nike stores and online today, June 26. The retail price tag is set at $150 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
