The Air Max 90 is not the only model featured in Nike’s “Be True” collection this year. One of the brand’s newest models, the Air Max 720, has also been covered in a color scheme to celebrate LGBT Pride month. Sticking out the most on this Air Max 720 is the various colors across the upper which resembles the rainbow flag. In addition the shades gradient across it while Black lands on the plastic overlays, tongues and laces. BETRUE in White lands on the heel pull tab while Gilbert Baker’s signature is placed on the Air Max 720 Air Max unit to finish the look.
Look for the Nike Air Max 720 “Be True” to begin releasing on June 1st at select retailers and Nike.com to coincide with Pride Month. The retail price tag is set at $180 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
