Part of the On Air collection is the Nike Air Max 98 ‘La Mezcla’ which is designed by Gabrielle Serrano and was created with New York in mind. Reflecting this sentiment is the shoe’s gradient upper, comprised of different skin tones. Dashes of mint green found on the Swooshes, the tongue logo and the laces on one side is a tribute to the Statue of Liberty, complemented by a grey cracked leather mudguard — a reference to New York City’s urban streets.
Look for the Nike Air Max 98 “La Mezcla” to release on April 13th via Nike SNKRS app. The retail price tag is set at $200 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
