Nike releases another brand new Air Max 98 colorway for the summer months as part of their women’s lineup. It comes dressed in a Summit White, Phantom, Electric Green and Black color combination. Highlighted with a mesh and leather build, both White and Phantom covers the upper while Black lands on the medial side overlay, Swoosh, eyelets, heel pull tab and rubber outsole. Highlighting the shoe are Green accents and 3M reflective detailing.
For those that want to purchase they are now available at select retailers and online at Nike.com. Retail price is set at $180.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.