Nike SB heads back to its roots of skateboarding with the release of the “Orange Label”,paying homage to different local skate shops around the country. With simple color-ups in materials that skaters love, the Orange Label will live as the core product offering for the skate community while special collaborations and projects add energy to the line. The collection includes the Nike SB Blazer, SB Dunk Low, SB Dunk Mid, SB Bruin, and the SB Lunar Gato.
Look for Nike SB’s “Orange Label” to drop March 1 at nike.com and at skateshops across the United Sates.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
