Nike Teases New HBL Pack With Air Force 1 “Only Once”

Celebrating March Madness, Nike Sportswear is releasing a luxurious Air Force 1 which was created for the tournament. This iteration of the Nike Air Force 1 features a full Black tumbled leather upper covered in Gold speckling throughout the entire shoe including its midsole and outsole. The Swoosh’s signature “Nike Air” stamp is applied to each tongue and heel, with the addition of a “Nike League” logo appearing on each insole and the league’s “Only Once” slogan on the laces.
Enjoy a detailed look at the Air Force 1 “Only Once” below and expect a release to arrive at select retailers and nike.com very soon. The retail price tag is set at $110 USD.

Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.