As part of the continuing global celebration of Air Max, Nike has teamed up with four game-changing creatives to introduce some new visions of Air Max to the public. On April 15th, Nike By You will undergo a transformation. Out with the old (the traditional NIKEiD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel.
Those who will be in the Milan area on April 10 can enter to win a chance to take part in this Nike By You Studio event. As Heron puts it, “I’m excited to see what kids create, to see their process, them sharing that process just as much as them sharing the final product, really bringing that magic to life.”
Reserve a spot here and stay tuned for the global launch of the Nike By You Air Max 720/95 on April 15th through April 22nd.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
