Adding to Nike’s Essential series, the Swoosh will be releasing a brand new White/Blue iteration of the Air Max 95. Opting for its Essential construction this time around, this 95 comes with a number of functional perforations throughout the majority of its upper for both ventilation and comfort. Black arrives on the throat of this Sergio Lozano offering, providing contrast to this clean iteration that will likely begin arriving at NSW stockists in the very near future.
Check out the official photos below, and look for this Air Max 95 Essential to release very soon at select retailers and Nike.com. The retail price tag is set at $160 USD.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson,The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.