Nike is adding to their DIMSIX label, which exploits the alchemy between sport, counterculture and Nike DNA, with the Nike DIMSIX Signal FK. Inspired by the chopping, cutting and rebuilding of custom cars and bikes, this shoe uses transparent materials and innovative layering to create a deconstructed look. The DIMSIX guerrilla branding calls back to the maverick hustle of Nike’s origins of fearless ambition to subvert sport, featuring unapologetically bold designs that pull from counterculture movements.
Look for this colorway of the Nike DIMSIX Signal FK at select Nike stores and online on July 13.
Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitasuka Tiger (now known as Asics). It officially became Nike Inc. in 1971.The Nike swoosh was designed by Portland State University student Carolyn Davidson，The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let’s do it” just before he was executed by a firing squad in 1977.
