Although BILLY’s has only been established for 5 years, it sticks to the business philosophy of “from Tokyo to the world, the essence is constantly propagated” and expands its territory rapidly. At present, BILLY’s has 9 stores all over Japan. Its rapid success in the market also makes BILLY’s particularly “strong”, reflected in the sale of shoes, that is, many of our common shoes sold in Japan, by BILLY’s exclusive monopoly. Among them is the recent “Get the Real” spring collection.
“Get the Real” seems to be very similar to the recent hip hop catchphrase, and the entire collection is being created for spring 2019, with this year’s featured Vans Era low-top shoe. On top of that, very “Real” black, red, pink, and fluorescent green colors were used for the shoe body. The black and red versions also feature an interchangeable color on The tongue, with “Get The Real #95” next to The outsole, which was The original number of The Era.